Advanced Course in Strategic Brand Management at LSBF - London School of Business & Finance - May 2015

"Employer Brand Marketing Definition"

Advanced Course in Strategic Brand Management at London School of Business & Finance, 16-20 March 2015, London - UK

Davide Scialpi keynoting at Imperial College Business School about Global Brand Marketing in the Digital World

RDO realizza il Sito Web e la Social Media Strategy della "CASA VACANZA TRULLI LA GINESTRA"

"DIGITAL CREATIVITY"- "The Digital Customer Experience and Loyalty" Conference by DUCC - UK, Danish Chamber of Commerce at GOOGLE LONDON, November 6th 2014

"Firm doesn't sell" McKinsey' Quote

"Strategy is choosing what not to do!" Micheal Porter' Quote

"If you want engage, you must engage!" Karen Martin' Quote

"Markets are Conversations" Cluetrain Manifesto' Quote

"We are shaped and fashioned by what we love" Johann Volfgang Van Goethe' Quote

"I will lead, not follow!" Anthony Robbins' Quote

"It doesn't really matter if you are a Brand or a Person. What really counts today is telling a valuable story!" Davide Scialpi' Quote

"Value isn't the next big thing. It's the only thing" Luis Gallardo' Quote

"Employer Branding is a Marketing Strategy" Davide Scialpi

"Each of us needs of all of us and all of us needs each of us" Jim Rohn' Quote

"The only way to beat the competition is to stop trying to beat the competition" W.Chan Kim & R. Mauborgne' Quote

"Marketing and Innovation produce results. All the rest are costs" Peter Drucker

"Your Brand is what people say about you when you are not in the room" Jeff Bezos

"Your Brand name is only as good as your Reputation" Richard Brandson

RDO Manifesto


Blue Ocean Strategy, first, and the Cluetrain Manifesto, then, have totally affected the way we think and intend the global brand marketing management.

At a certain stage of our careers, we have learned, found out and brilliantly realized that:

“the companies who are able to maintain their market leadership positions for long time are the companies who are able to constantly reinvent their business models, their value propositions and consequently their strategies. Markets are dynamics. What works today to them could not work tomorrow. The world and the society are evolving faster than ever. So, as consultants and also as individuals we have a responsibility, a mission: we constantly need to find ourselves ready and prepared to reinvent our value propositions. It is more than an imperative. It’s a mindset. It’s a culture. It’s a philosophy. It’s our approach. We think that this is the only way to survive in the new world of business. The only way to serve leading companies today”

At this point part of Reinventa naming concept appeared!

We have also learned and realized that..

“..Oceans are Markets….Markets, today, are Conversations!..”

“As a logic consequence, to reach and win uncontested market spaces, companies must be able to converse with their own target audiences, their own people in a different and innovative way..constantly”

We have, therefore, reached that..

Reinventa Dee Oceans helps you reinvent the way you market your Brand to your target audiences of relevance on a global and on a local scale!”

…….. …………. ….

Reinventa Dee Oceans helps Brands become people, human beings…and vice..versa!…we help People become Brands!