How to conceive a good story for successfully communicating your brand?

1 year ago I wrote a post on my blog about the importance of writing storytelling programs for correctly and effectively implementing branding corporate communication strategies.

I simply highlighted and pointed out about the reason why is crucial telling valuable stories today for effectively communicating employer brands to own planned target audiances. And I also explained and suggested about how stories have to be to make sure to reach set goals about it.

So in this post I nearly decided to share with you an extract of that blogging. In other terms, here is a sort of recap or vademecum to be followed in planning and conceiving today’s stories for employer branding communication strategies. It’s a sort of remind I hope It can help:

What makes a good story in today’s brand communication ?

– It has to be Real. It’s close to the daily people life. It represents a story that we all have lived at least one time in our life. It has to be human after all.

It must be Personal
It must be Inspiring
It must be truth, but possibly positive and contemporary
It must be brand new
It must be different
It must be funny
It must be interesting
not false or adulterated
It’s spontaneous emotion.
It’s not an illusion
It must be easy to understand so that simple copy.
It must be well written
It must involve CEO’s, Line Managers as valid engaged testimonials
It must involve employees with similar requirements to your target groups and even the Alumni that have reached top goal in terms of careers in other companies or organizations in order to showing thus that you are a good place where learning and where it is possible to be trained to win in life and in business.

So, have your say. How a story has to be to succeed ?

Just tell us here what’s on your mind about it.

Picture took from Employer Branding Revolution LIVE TOUR! 2012! Davide Scialpi’s Key Note Speaking Presentation

Daivde Scialpi

Managing Director at Reinventa Dee Oceans

London, UK