An incredible advanced course in Strategic Brand Management is going to take place from the 11st to the 15th of May 2015 in London, UK, at LSBF – London School of Business and Finance.
Davide Scialpi, with the participation of special testimonials such as Lisa Monarski, Luis Gallardo,Carlos Onaindia and Angela Harvey, will be holding and managing an innovative and different advanced course on how to market a Brand in the digital era from a Glocal perspective.
It’s unmissable!!
Here is the program:
How to market a Brand in a digital era in a glocal world.
You will learn how to:
● develop and implement customer based brand equity and brand positioning strategies
● effectively design and implement branding strategies and introduce and name new products and brand extensions
● choose the appropriate and most effective branding elements to build brand equity and design marketing and digital marketing programmes that go on to build brand equity
● develop a measurement and management system for measuring sources of brand equity (Capturing Customer and Stakeholders Mind-set)
● manage brands over geographic boundaries and market segments
● Special Guest Testimonials:
Lisa Monarski from Deloitte University USA-Global: Speech about Branding on Social Media & Content Marketing,
Carlos Onaindia from Deloitte Global: Speech about Deloitte B2B Visual Communication. Carlos Onaindia is author of Designing B2B Brands.
Luis Gallardo (CEO of Thinking Heads Americas , Strategy Director of BAV(Young&Rubicam and Author of Brands&Rousers. USA): speech about Global Brand Management and Strategy.
Angela Harvey from Capgemini Consulting UK-Global: speech about Corporate Branding Strategies and Viral Marketing
To get more information about it, simply visit www.lsbf.org.uk
RDO TEAM
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